LinkedIn ads management with a clear monthly price.
Three packages, no setup fee and no hidden percentages. Your ad budget goes to LinkedIn directly, so you always see what the work costs and what the ads cost.
Three packages. One price per month.
Every package is a monthly retainer for the work we do. Your ad budget goes straight to LinkedIn and is never part of the fee.
Starter
You supply the images and texts. We run the campaign.
€1,000 in month one after an intake
- 1 campaign per month
- 1 meeting per month with an ad specialist
- Audience building, A/B testing and retargeting
- Setup and daily optimisation in your own ad account
- 24/7 dashboard with all analytics
Growth
We make the ads for you: images, PDFs and carousels.
€1,750 in month one after an intake
- Up to 2 campaigns per month
- 2 meetings per month with an ad specialist
- Images, document ads (PDF) and carousels made by us
- Everything in Starter
- Video editing and landing pages as add-ons
Pro
We do everything, including video and landing pages.
€2,750 in month one after an intake
- 4 campaigns per month
- 4 meetings per month with an ad specialist
- Video editing included
- Landing page optimisation included
- Everything in Growth
All prices exclude VAT. Minimum term three months, then cancel monthly. No setup fee.
The short version
TriAds costs €1,750, €2,500 or €3,500 per month, excluding VAT. Starter is for companies that supply their own ad content. Growth adds images, PDFs and carousels made by us. Pro adds video editing and landing page optimisation. The minimum term is three months. Your ad budget is paid to LinkedIn directly and comes on top. Want research first? The intake analysis costs €750 and is deducted from your first month.
Packages side by side
| Starter | Growth | Pro | |
|---|---|---|---|
| Price per month | €1,750 | €2,500 | €3,500 |
| First month after an intake | €1,000 | €1,750 | €2,750 |
| Campaigns per month | 1 | up to 2 | 4 |
| Meetings with an ad specialist | 1 per month | 2 per month | 4 per month |
| Ad content | You supply images and texts | We make images, PDFs and carousels | We make everything |
| Video editing | €1,000 per video | €1,000 per video | Included |
| Landing page optimisation | €1,500 per page | €1,500 per page | Included |
| Audience building, A/B testing, retargeting | Included | Included | Included |
| 24/7 dashboard and self-service reports | Included | Included | Included |
| Setup fee | None | None | None |
A package covers the work. Meetings last 60 minutes and you book them yourself in the dashboard. Extra meetings or extra support cost €250 per hour, and only after you agree to them.
Anything that does not fit these three packages is a custom agreement. We only use that for real exceptions.
What counts as a campaign
The campaign is the unit we price on. Countries, regions and the number of ad variants are not. Two campaigns can be two lead generation campaigns, two awareness campaigns, one of each, or the same lead generation campaign in two countries. Inside a campaign, we decide how many ad variants are needed to test properly.
Start with an intake, or start right away
There are two ways to start.
- Start right away. You begin with a retainer and pay the full monthly price from month one.
- Research first. You order the intake analysis for €750. We analyse up to eight competitors and all your own ads, and walk you through the report. Start a retainer within 90 days and we deduct the €750 from your first month.
The credit applies once, for every package. From month two you pay the normal monthly price.
Your ad budget
The retainer is our fee for the work. Your ad budget goes to LinkedIn and is completely separate. We never add the two together into one total.
- You pay LinkedIn directly. That is the standard. The ad account stays yours.
- Via TriAds is possible. Then we charge 10% on the media budget, paid in advance.
- No minimum budget. We advise at least €1,500 per month for lead generation and €1,000 per month for awareness. Below that, results get erratic. You can start lower if you want. The retainer stays the same, because the fee is for the work and not for the size of the budget.
Want to know what LinkedIn itself costs per click or per lead? Read what LinkedIn advertising costs (Dutch) or our cost per lead benchmarks for SaaS in Europe.
Add-ons
| Add-on | Price |
|---|---|
| Video editing | €1,000 per video (included in Pro) |
| Landing page optimisation | €1,500 per page (included in Pro) |
| Extra meetings and extra support | €250 per hour, after your approval |
| Ad budget via TriAds | 10% of the media budget |
One revision round per ad creative is included. Building a full website or filming a video is outside every package. We can quote that separately.
Term and cancelling
- The first term is three months. It starts on the first day of the next month, also when you sign halfway through a month.
- After that, the retainer runs month by month.
- Cancel before the first of a month. That month is then your last. Example: cancel on 30 June, July runs as normal and we stop on 1 August.
- Pausing is not possible. Skipping a month counts as cancelling.
- We invoice monthly in advance, with a payment term of 14 days.
- Prices are indexed once a year on 1 January.
VAT
All prices exclude VAT. TriAds is Triads OOD, a Bulgarian company, and works for businesses only. For clients outside Bulgaria the VAT is reverse charged. You declare it in your own country, where you can usually deduct it again.
Referral discount
Introduce another company that becomes a client and you get 10% off your monthly fee. That works per company you bring, up to 50%. The discount starts when their first invoice is paid and runs as long as they stay a client. It applies to the retainer only.
What we promise, and what we do not
We do not promise a number of leads, a cost per lead, conversions or revenue. Nobody can honestly do that in advance. Here is what we do promise.
- Speed. With quick feedback your first campaign can be live within a week. We plan for ten working days from the moment we have access and your approval.
- Response time. We answer email within 24 hours, and never later than 48 hours on working days.
- Transparency. You see what is spent and what it does in your dashboard, around the clock.
- Ownership. Your ad account stays yours. We work in it as a partner.
Questions, answered.
How much does TriAds cost?
€1,750 per month for Starter, €2,500 for Growth and €3,500 for Pro, excluding VAT. Your LinkedIn ad budget comes on top and goes to LinkedIn directly.
Is the ad budget included in the price?
No. The monthly price is our fee for the work. You pay your ad budget to LinkedIn yourself. If it runs via TriAds, we charge 10% on the media budget.
What is the minimum ad budget?
There is no minimum. We advise at least €1,500 per month for lead generation and €1,000 for awareness, because results get erratic below that. The fee does not change with the budget.
What is the minimum contract term?
Three months. After that the retainer runs month by month and you cancel before the first of the next month.
Is there a setup fee?
No. The three-month minimum term replaces a setup fee.
What does the intake analysis cost?
€750 once. Start a retainer within 90 days and we deduct it from your first month, for example €1,750 instead of €2,500 on Growth.
What is the difference between Starter and Growth?
With Starter you supply the ad images and texts yourself. With Growth we make the images, document ads and carousels, you get up to two campaigns and two meetings with an ad specialist per month.
What does Pro add?
Four campaigns and four meetings per month, video editing and landing page optimisation. We do everything.
Can I pause the retainer?
No. Skipping a month counts as cancelling. You can cancel monthly after the first three months.
Do you charge VAT?
Prices exclude VAT. For business clients outside Bulgaria the VAT is reverse charged, so the invoice shows no VAT and you declare it in your own country.
Do you offer a discount?
Only the referral discount. Every company you introduce that becomes a client gives you 10% off your monthly fee, up to 50%.
Related pages
Not sure which package fits?
Tell us your goals and your budget in a free 30-minute call. We recommend one package, or tell you honestly that you do not need us yet.