Your LinkedIn budget is leaking.
Most B2B companies waste up to 40% of their LinkedIn budget, and never see where. We know exactly where your campaign leaks. Find out during a free intro call, or see what your competitors are doing right now:
Salt Specialties
We used to work at LinkedIn. Now we work for you.
Before TriAds, our team trained some of the world's biggest advertisers. From inside LinkedIn itself. That changes what we see in your account.
We know how LinkedIn actually works
Not from a help article. Our team trained enterprise advertisers at LinkedIn HQ. We've seen how the algorithm really makes decisions. And how most advertisers fight it without knowing.
Only B2B. Always.
We don't do consumer brands. B2B on LinkedIn is its own game. Slow cycles. Small audiences. Buyers who smell a generic ad in seconds. It's all we do, so we're sharp where most agencies trip.
We look before we touch anything
Before we launch a single ad, we comb through your account. Most clients have been making the same costly mistake for months. Usually we fix it in a day.
Built to get better over time
Quick wins are easy to fake. We care about where your account stands in six months. The kind of fix that keeps paying off after we stop tinkering.
What we fix
Where even agencies go wrong.
In many of our intro calls, we review the work other agencies left behind. The same five patterns keep coming up. Do you recognise:
Overlapping audiences
Several active campaigns aimed at the same job titles, under the same objective.
If two of your campaigns want the same person, who are they bidding against?
How we fix it: We consolidate overlapping audiences and separate objectives, so every euro reaches new people instead of competing with itself.
Uploaded lists doing all the work
Most of your targeting sits in uploaded lists, with LinkedIn's native targeting switched off.
When did you last refresh that list, and what happens to your reach the day it goes stale?
How we fix it: We layer native targeting on top of your lists: job function, seniority, industry, skills. So you keep reaching the right buyers.
No follow-up on warm prospects
People who engaged with your ads or visited your site, but never saw a next step.
That is the warmest audience you will ever have. Where do they go after they watch and leave?
How we fix it: We build a full-funnel retargeting structure so warm prospects flow from awareness into conversion.
Always-on conversion ads
Conversion campaigns running all year, including the quiet months.
How much lead-gen budget goes out in the weeks your buyers aren't even in-market?
How we fix it: We match objective and budget to real demand. Brand when intent is low. Conversion when buyers are in-market.
Insight Tag without conversions
The tag is installed, but no conversions are defined behind it.
If LinkedIn can't see a lead, what is it actually optimizing toward?
How we fix it: We switch on proper conversion tracking and CAPI so the platform optimizes toward leads and pipeline. Usually the single biggest unlock.
Recognised two or more?
You are not alone. In roughly 80% of our intro calls we find at least two of these. That is exactly what a free audit uncovers. and we will show you where the budget is leaking.
We'll show you what we're worth.
No monthly commitment out of the gate. First we prove what we can do. Then, yes, we ask for commitment. It works better both ways: we plan further ahead, hit the best windows for your brand, and invest the people and budget to max out your ad performance. Three steps.
Free audit. And we tell you the truth
We go through your account and tell you exactly what we find. Not a sales pitch dressed up as an audit. Real feedback on what's costing you money, and why. Thirty minutes. No charge.
Your first campaign, fully managed
Fixed fee. No surprises. We handle targeting, creative, daily optimisation and reporting. When the campaign wraps, you decide if we keep going.
Then we build something lasting
If the first campaign works, and most do, we build out the rest. Full-funnel strategy. Ongoing creative. Quarter-by-quarter planning. Your LinkedIn ads stop being a cost centre and start acting like a real growth channel.
From intake to live, and never on autopilot.
The path your account follows once we begin.
Intake
You get an email inviting you into our Ad console. There, you chat with Eva, our intake assistant, in a simple chat window. She asks about your objectives, audience and expectations, and builds your campaign dossier as you go. It takes only a little of your time, and you can fill it in calmly, whenever suits you.
We plan in seasons, not weeks.
A longer partnership lets us plan a full year ahead, so we can get even more out of your campaigns. We buy LinkedIn's cheap periods, summer and the holidays, to warm up your audience and train the algorithm with brand awareness. When ad space gets expensive from September, we follow up with lead-gen to a crowd that already knows you.
LinkedIn bidding pressure across the year
Simple, transparent pricing.
One campaign. Fixed fee. If the results add up, we keep going. If not, no hard feelings.
Starter Campaign
Your first campaign, fully managed end-to-end by ex-LinkedIn ad specialists.
- Full campaign setup & launch
- Audience research & targeting
- Ad creative guidance
- A/B testing & optimization
- Performance reporting
- Strategy recommendations
Strategic Retainer
Year-long strategic ad management for sustained B2B growth.
- Everything in Starter
- Year-round ad strategy
- Budget optimization across quarters
- Ongoing creative iteration
- Monthly strategy sessions
- Dedicated account manager
These are our management fees. Your LinkedIn ad budget is separate and goes straight to LinkedIn, from €2,500/month.
Questions, answered.
The things B2B teams ask us most before we start.
Why do you manage campaigns so intensively?
What makes you different from other agencies?
Do I have to hand over my account?
What is the minimum budget?
Why only B2B?
What happens after the first campaign?
Do you handle content creation too?
Our people used to work at LinkedIn.
Not as users. As the people who trained Fortune 500 advertisers to get the most out of the platform. They've watched thousands of campaigns. The winners, and the ones that quietly burned budget while nobody noticed. That's a different kind of experience.
"Most agencies approach LinkedIn from the outside and learn as they go. Our team worked at LinkedIn, training advertisers from inside the platform. So when we look at your account, we're not guessing. We recognise the patterns."
What clients say
Results our clients talk about.
"TriAds really delivered. We're in a high-ticket industry. Our last-minute campaign got 60 leads to our website. We booked two new clients. Very pleased."
"We'd burned budget with two agencies before. TriAds rebuilt our targeting in a week and our cost per lead dropped by half."
"Finally an agency that knows the LinkedIn platform from the inside. The reporting is clear and every euro is accounted for."
Get a free campaign analysis.
We'll analyse your current and previous campaigns and tell you exactly what went well and what could be better. Honest, objective feedback to help you grow.
Book Your Free Analysis